Vijay Shekhar Sharma on mobile VAS market in India

Vijay Shekhar Sharma, founder and MD One97 Communications in conversation with Kiruba of The Kiruba Show.

Vijay also talks about how One97 started, the various offerings of One97, impact of 3G and the overall VAS market in India among other things. 

 

He also spoke about many firsts by One97 – India’s first short code sms service 3030, innovative business model of revenue share in mobile VAS services and others. The revenue share model went on to become a landmark in mobile VAS domain. It redefined the entire VAS business system and helped the category grow immensely.