Search function is increasingly becoming available to mobile subscribers especially with the spread of technologies like GPRS, WCDMA, HSDPA. The knowledge of geaographical location of the mobile handset adds an important dimension to search on mobile (LBS application). Subcriber’s query about specifics like ATMs, restaurants, hospitals, hotels in his area of usage will be instantly answered.The success of search depends on content aggregation and backend support. In this scenario a surge in demand and supply content aggregators can be expected. This will provide a fillip to mobile advertising. Not too far in future, mobile advertising will give a run for money to currently more prevalent form of advertising like TV and print media.
Its time to sharpen those pencils – expect a surge in demand for content writers!!
