Untapped market in Rural India

Technology has been effectively used to increase the productivity in Agricultural sector which continues to engage over 60% of Indian population. eSagu or Web based Agricultural Expert Advise Dissemination System has been awarded the best e-governance project at the Computer Society of India Nihilent e-Governance Awards. Increasing coverage of rural areas by wireless connectivity and soon-to-be adopted 3G network is sure to make the application turn mobile. Rural India is a hot market for VAS application developers and mobile operators. We expect to see large variety of customized applications tapping into it’s desire for m-governance, m-commerce, entertainment, education related services. 

The South American Market

Battle is heating up in Latin America to corner the maximum share in telecom services. Companies like Telefónica are bundling fixed line- mobile services to retain customers and capture new market. The advent of digital technology allows telcos to provide high-speed internet access, video on demand and voice communication, through broadband connection. As is the case in the regions with a sizable population being poor, in Latin American countries too most of the mobile connection is pre-paid (80% in Brazil). Increasingly Average Revenue Per Unit (ARPU) is decreasing as the competition heats up between telcos. Value Added Services (VAS) have been the best bet in boosting the ARPU in such markets. This has been seen in countries like China, India and others. 

  

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